"It's not you, it is the industry." -Lynn Boorady, PhD

Brand Sizing Inconsistencies

When clothes run larger in actual measurements than their tag implies, it’s often called “vanity sizing,” since a shopper can feel like their body is smaller than it may actually be. (

How to find your size by brand

Sizes and measurements vary between dresses, tops and pants widely within a single brand. Taking measurements and trying on clothing items before purchasing is a no-brainer way to find your correct fit.

True to Size Brands

  • GAP

  • Target

  • American Eagle (Jeans)

  • APT. 9 (dresses)

  • J. Crew (tops

The following sizing charts can be helpful when when finding sizes from a specific brand.

*Sizing charts sourced from Thred Up